lowculture » Wrigley’s Extra Thin Ice http://www.lowculture.co.uk/wordpress0113 It's great to love stuff Fri, 07 Mar 2014 10:28:57 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 Get fresh http://www.lowculture.co.uk/wordpress0113/tv/get-fresh/ http://www.lowculture.co.uk/wordpress0113/tv/get-fresh/#comments Fri, 21 Feb 2003 11:35:00 +0000 http://www.lowculture.co.uk/wordpress0113/uncategorized/get-fresh/ There’s been frantic activity in the mint market over the last few months, with new and ever-more-ridiculous products hitting the shelves at an alarming rate.

Of these new products, the most sinister are Wrigley’s Extra Thin Ice strips.

lowculture is genetically programmed to want to try all stupid new consumer items, so we trotted of to WHSmith in search of some.

For around 70p, you get 24 little blue strips of minty strangeness that turn to goo on your tongue and make you want to retch. They’re quite strong, too – as an experiment, we stuffed five in at once and just about blew our head off.

In a way, it’s kind of like going to church and taking communion, except you get a mint, and you will probably still go to hell.

2013 UPDATE: I couldn’t find a video of the TV ad for these mints, only the storyboards.

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